The 10% discount Game is offering to all customers who have been vaccinated is to say thank you for the role they are playing in keeping Mzansi safe.
South Africa (31 August 2021) – Game is South Africa’s first retailer to show appreciation to vaccinated customers, with a 10% discount across all of its categories through its Vax Appreciation Wednesday’s campaign.
“As a responsible retailer, Game is committed to creating a better life for all South Africans, and the health and safety of our team members and customers remains our top priority. We believe in the efficacy of the COVID-19 vaccination in keeping our stores safe and comfortable for our shoppers,” explains Katherine Madley, Vice President of Marketing, Game.
“The 10% discount we are offering to all customers who have been vaccinated is to say thank you for the role they are playing in keeping our stores and Mzansi safe.”
Between 18 August and 15 September, any shopper who produces their vaccination record card and ID or passport at a till point across Game’s 118 stores network will be eligible for the 10% discount – including those who have already had their first and second doses.
“We absolutely respect people’s freedom of choice to receive the COVID-19 vaccination and by no means oblige our customers to share their vaccination status with us. However, we have seen firsthand the effect COVID has had on the consumer budget and lifestyle and aim to support South Africa and its people in the recovery from this. This is our way of thanking customers for making our stores safe,” says Madley.
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