A new national storytelling movement, BeRemarkable puts South Africa’s professionals at the heart of a bigger conversation about healthcare and the future.
South Africa (02 March 2026) – Behind every professional title in South Africa is a person building something bigger than themselves. And now, they are being invited to tell that story.
Profmed has launched BeRemarkable, a national storytelling movement that puts South Africa’s professionals at the centre of a bigger conversation about health, community and the future we are all trying to build.
BeRemarkable invites Profmed members to share their journeys. Not with polished bios or CV highlights but through real stories that celebrate the setbacks, the breakthroughs and the moments that made them question everything or reminded them why they started.
With 35,000 professionals representing over 70,000 lives, Profmed sits at the intersection of ambition and responsibility. Each membership number represents a story, a household and a network of people who depend on someone showing up, day after day.
“Every one of our members has a story that matters,” says Craig Comrie, Profmed’s Chief Executive. “BeRemarkable gives professionals a platform to share what drives them and what they are building. When people see their own experiences reflected in others, trust deepens and community grows.”
The selected BeRemarkable participants will be professionally filmed and featured across digital and partner platforms, extending their voices to a national audience, showing that everyday people can inspire, that their stories matter too. And not only does sharing one’s story help inspire other professionals, but there is a chance to win, too!
South Africa is home to a growing generation of skilled, driven professionals. They are digitally fluent, globally aware, and deeply invested in the communities around them. Yet, according to The Council for Medical Schemes (CMS), only 15% of South Africans currently have private medical aid.
“By introducing more professionals to Profmed through the stories of our members, we have the opportunity to strengthen the national healthcare ecosystem in a way that supports both individuals and the broader system,” says Craig Comrie, Profmed’s Chief Executive. “When more professionals access structured, affordable private cover, pressure eases across public facilities. Capacity expands, waiting times reduce, and resources are distributed more efficiently.”
For many professionals, healthcare is something considered only when something goes wrong. But early access to quality care changes outcomes. It enables preventative screenings, supports mental and physical well-being, protects earning potential and safeguards families.
It is a reminder that healthcare functions best within ecosystems. When professionals thrive, businesses grow. When businesses grow, communities strengthen. And when communities strengthen, the country moves forward.
So how do you know if your story is one worth telling? It’s simple: if you worked hard, if you sacrificed, if you forged a way forward, it’s a story worth sharing! You can find out more about how to join the BeRemarkable movement here.
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