The UK-based Purpose Awards took place last week and a South African company was the recipient of the Agency of the Year 2020 award.
South Africa (23 September 2020) -The Purpose Awards recognise campaigns that use creative ideas successfully to further positive causes, and also acknowledge the organisations behind them.
The Awards are open to agencies, brands, public sector bodies, charities and NGOs throughout Europe, Middle East and Africa.
With the rise of cause marketing and social purpose showing no signs of slowing, winning a Purpose Award is a perfect way to demonstrate an organisation’s ability to excel in this crucial area.
South African company Triple Eight becomes the first local agency to win the prestigious international award.
Sarika Modi, Managing Director of the women-led company, is ecstatic that their innovative approaches and hard work have paid off.
“We are thrilled to share that Triple Eight won the Agency of the Year 2020 Award in a virtual online ceremony. We are grateful for the support and trust over the years, in our vision to “Do it on Purpose”. It’s very rewarding that industry peers have recognised the company on the global stage for its work with leading brands in driving positive impact on people and the planet, whilst also creating strong business results.
We feel very proud to have represented our country and continent well in work that drives both business and social results.”
Triple Eight is women-empowered and is one of South Africa’s first all-female agencies of this scale. The company employs over 70 women and operates in SA, Namibia, Botswana, Zimbabwe, Mozambique, Malawi and Zambia.
One of the judges commented – “I feel like this agency deserves special recognition for its purpose. A growing female business in a part of the world where gender equality is hardly top of the bill.”
Congratulations to the team, this is an epic win for the company and South Africa as a whole!