South Africans united in the fight against women abuse at the 1st for Women Sisters with Blisters with JacarandaFM march.
Clad in their most fun and colourful outfits, about 3500 Johannesburg residents showed their support for women at the 1st for Women Sisters with Blisters with Jacaranda FM 5km walk held at St Stithians College, Sandton, on Saturday 10 March 2018.
The walk is dedicated to the upliftment, advancement and empowerment of women. Women abuse is a social tragedy which has reached epidemic proportions, not only locally but globally too, and it urgently needs to be addressed so that women are empowered to go forward together.
Through the event over R270 000 was raised and donated to Lawyers Against Abuse as well as Women and Men Against Child Abuse, both of which are making a tangible difference within their communities in the fight against women abuse.
“Sisters with Blisters is about creating awareness; it gives South Africans an opportunity to speak out, be heard and change their destiny positively. We hope that through the walk, we were able to inspire others to do just that. We have to do it together, because together we are stronger,” says Casey Rousseau, Marketing Manager of 1st for Women Insurance.
General Manager of Jacaranda FM, Kevin Fine, says, “Each year, we take part in this event, alongside 1st for Women in an effort to champion the upliftment of women and children. The Sisters with Blisters walk enables our listeners to voice their views to highlight the sobering effects women abuse has on all of us. Our efforts do not end here and Jacaranda FM will continue to support all women of South Africa to bring an end to women and child abuse.”
The theme for this year’s #SisterWithBlisters walk was ‘together let’s #GiveAbuseTheBoot’. When we come together through our collective efforts we will be able to find the solutions to give abuse the boot for good.
The 1st for Women Sisters with Blister with Jacaranda FM walk forms part of a holistic solution, which was implemented by 1st for Women at the start of 16 Days’ of Activism last year. The insurance provider launched its For Women online platform, which consolidates women abuse fighting efforts in one place. The initiative was launched to address the three pillars of support against women abuse, namely prevention, preparation and provision. In addition, the 1st for Women Foundation has raised R56 million, over the last 12 years, in the fight against women abuse.
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