Street View. Google South Africa
Photo Cred: Google

Search queries related to the search term ‘how to get alcohol’ include ‘how to make your own alcohol’, ‘where to get alcohol during lockdown’, ‘homemade alcohol’, ‘how long does it take to get fit’ and ‘how to make alcohol at home’.

 

Johannesburg, South Africa (8 April 2020) – Searches on Google South Africa for ‘alcohol ban south africa’ spiked 500% over the past week as South Africa’s lockdown entered its second week.

Google’s mission is to organize the world’s information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.

High levels of search interest were also seen for the terms ‘how to get alcohol’ and ‘homemade alcohol’ (shown in below graph).

Search interest is plotted on an index of 0 – 100 and anything over 40 indicates high levels of search interest relative to other terms being searched at the time.

The Free State, North West, Mpumalanga and Limpopo all showed high levels of search interest for the term ‘homemade alcohol’, while the Northern Cape showed very low levels of search interest for all of these terms.

Search queries related to the term ‘alcohol ban south africa’ include ‘alcohol in south africa’, ‘alcohol ban lifted’, ‘alcohol ban lifted in south africa’ and ‘south africa lockdown’.

Search queries related to the search term ‘how to get alcohol’ include ‘how to make your own alcohol’, ‘where to get alcohol during lockdown’, ‘homemade alcohol’, ‘how long does it take to get fit’ and ‘how to make alcohol at home’.

Related search queries for the term ‘homemade alcohol’ include ‘homemade beer recipes south africa’, ‘can homemade pineapple beer make you drink’, ‘homemade gin’, homemade alcoholic pineapple beer’ and ‘how to make alcohol at home fast’.

The live search data and graphs are available on the Google South Africa Trends site.


Sources: Google 
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Brent Lindeque is the founder and editor in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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