The last northern male white rhino has teamed up with Tinder to help raise funds for fertility treatment and to find himself a new lady friend.
Global (26 April 2017) – Ol Pejeta Conservancy has teamed up with the dating app Tinder to help revamp the world’s most eligible bachelor’s love life. Sudan is the last living northern male white rhino.
“We are in a race. A race against the extinction of the northern white rhino species. We urgently need to raise awareness and funds for Sudan. No one could run this campaign better with us than Tinder. It will offer ‘the most eligible bachelor’ global exposure in such a meaningful way.”
“We are honored and very proud to be part of this campaign that will have a positive impact on our environment,” said Mathieu Plassard, Regional Managing Director, Ogilvy Africa.
The goal of the campaign is to raise the $9 million needed to protect the northern white rhino from extinction. Within a few hours of the website had reached capacity and crashed. It is back up and functional again!
The funds raised will go towards ongoing research into Assisted Reproductive Techniques (ART) by a consortium of institutions. Once perfected, this technology, in particular in vitro fertilization (IVF), will aid to achieve successful pregnancies to gradually build up a viable herd of northern white rhinos.
Sudan is one of the most protected Rhinos in the world, he has a 24-hour armed guard service due to how endangered he is, he is the last hope!
The research, which is currently ongoing in the United States, Germany and Japan aims to establish a herd of 10 northern white rhinos after five years using in-vitro fertilization.
You can see his Tinder profile below,
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