There is a poster being shared rapidly across the internet showing the dwindling numbers of some of the most endangered wildlife, it is making people think.
A set of 4 posters has been popping up across the internet and people can’t believe what they are seeing. However, this isn’t a new campaign for WWF, the posters were created in 2008 for WWF Japan but still hold relevance today.
The point of the blurred images is that every single pixel (square block of solid colour) you see corresponds with one living animal. The more pixelated the image, the fewer animals left, the clearer the better! The pieces are called “Population by Pixel”.
The creators involved in the project all won gold awards for their work in designing a campaign
They would have faded and become blurrier as the population inched closer to extinction. Thankfully since 2008, the numbers in each population are up.
For example, the Giant Panda was at 1600 10 years ago, the last census done in 2014 on the wild population sees the numbers at 1864 meaning today it will be even greater. The East African Mountain Gorilla numbers have more than doubled since 2008 with the population currently estimated at over 1000.
While these are still considerably low numbers, seeing growth in the populations is promising news, especially 10 years later. That is why even though this is an old campaign, it still raises important questions.
What do you think of this campaign?