The Impilo Bra Installation at Constitution Hill turns collected bras into a powerful symbol of dignity, hope, and action during the 16 Days of Activism.
Johannesburg, South Africa (10 December 2025) – As the 16 Days of Activism against Gender-Based Violence draws to a close, the final day of the Impilo Bra Installation at the Women’s Prison at Constitution Hill shines a spotlight on restoring dignity for women. Thousands of bras collected during the initiative are now set to reach those who need them most. This is a tangible reminder that everyone can contribute, speak up, and make a difference.
Mrs South Africa 2022, Jo Judnick-Wilson, was at the forefront of the day’s proceedings and highlighted the importance of the campaign.
“Dignity should not be a luxury, it’s a right. Every action, every voice, every small effort can help change a life.”
For her, the installation represents a collective effort to support women who have been silenced, trapped, or forgotten, and a reminder that activism is about action as much as awareness.
The campaign’s roots trace back to an extraordinary feat by Angelina Yang, founder of the initiative, who climbed the North Face of Mount Everest, collecting a bra for every single step of her journey.
“I climbed Everest to show that anything is possible, but what truly matters is what we do with that possibility. Reaching the summit is a moment. Changing a child’s life? That’s a legacy.”
Her climb, covering 8,849 metres above sea level, became a symbol of courage and hope, transforming into a nationwide movement through the Impilo Bra Installation.
In awe of women like Angela and the incredible activists who tirelessly speak out, Jo says even through challenges, we can rise.
“This initiative reminds us that while there are mountains to climb all around us, together we can rise.”
The campaign invites everyone to play their part, showing that ordinary actions can still create change.
From Everest to Constitution Hill, what began as a personal challenge has grown into a national movement, encouraging South Africans to step up, take action, and ensure that dignity and opportunity are accessible to every woman.
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