Jeffreys Bay has won the exciting title ‘Kwela Town of the Year’ for 2018 and the residents are over the moon with excitement for their humble town.
Every year, the Kwêla show on KykNet hosts a competition to find the best town in South Africa. In 2017, the winning town was Mossel Bay and this year, the title goes to Jeffreys Bay.
The seaside town won the Eastern Cape leg of the competition in early May, where it went forward to represent the province for a chance at the final title. The prize money, a whopping R1-million. The money is to be used to help boost the town for locals and tourists.
The humble town is a world-class surfing hotspot, according to CNN Travel, the town is the second-best surfing spot in the world! Plus it helps that they have a coveted Blue Flag Beach title as well!
Residents of the town have been so happy that they have taken to social media to share their excitement.
“Jeffreysbaai is Kwela se dorp van die jaar!!! Awesome positive vibes!!! New era… New Growth!!! Happiness in Abundance!!!” – Ellen Margaret Hancke
“We are so grateful for the win this year because we just missed it a few years ago. This win means the world to our town. The financial implications are so needed in order to better serve our community; both tourists and residents. The boost our town will receive is much more than financial, as the long term effects will be a huge benefit to the tourism industry and local businesses too. And it simply makes us proud to be a “jay-bayer” – Tania Botha – De Meillon
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