Since the beginning, Apple Watch has attempted to align itself with fashion and technology, insisting its creation is a beautiful standalone timepiece.

To nail this message, the Cupertino-based brand partnered up with fashion label Hermes last year, to ensure its consumers would think of the Apple Watch as luxury.

On Thursday, Apple announced that Hermes would offer new watch band colors, including Bleu Paon, Bleu Saphir, Blanc and the iconic Hermes orange, called Feu, for spring 2016.

The new watches range from $340 to $490.

The styles of the single tour, double tour and cuff will continue with the new colors. The offerings will be available on April 19.

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Brent Lindeque
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Brent Lindeque is the founder and man in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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