The SPAR Women’s Challenge in the Eastern Cape has taken a pilot registration process and turned it into a successful way for women to join the fun this year.
Eastern Cape, South Africa (12 August 2026) – More than half of the 6 000 spots available at the 33rd SPAR Women’s Challenge in Gqeberha have been snapped up despite the iconic event still being almost two months out.
The online-entry cap has been upped by a thousand following a sold-out race in 2025, and it seems the revised target will be reached with time to spare.
The core message of the 2026 edition is #CelebrateHer, which aligns with the Group’s #EndGBV and #EndPeriodPoverty campaigns.
A notable contributor to the overwhelming response has been SPAR Eastern Cape’s “pay in-store” offering, which allows entrants to register up to two additional people online.
Each receives an email with a barcode they must present to a cashier at participating SPAR outlets in Nelson Mandela Bay and beyond.
This service was piloted at selected stores last year before being rolled out widely in the run-up to the September 26 showpiece.
“It makes entering more convenient for some participants,” SPAR sponsorship controller Honey Koba said. “We still have quite a few people who prefer paying in person at a till point.”
She said as the younger generation were comfortable with the internet, this option mainly spoke to older entrants. Some of them are still learning the technology while others remain sceptical about online payments.
The other benefit, Koba explained, was that prospective entrants had an additional 24 hours to visit their neighbourhood store to pay.
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Following its low-key introduction last year, Koba said their retailers were now better prepared to conclude the in-store registration process on behalf of the event.
Posters and other promotional items within participating stores also help to make shoppers aware that this option is open to them.
Besides experiencing its famed camaraderie, entrants also stand a chance to win a brand-new Hyundai Exter in a lucky draw competition on race day.
Those who take up an available slot by the September 18 cut-off date will receive high-quality running gear, a magenta-coloured T-shirt, scrunchie and goodie bag manufactured by the Association for the Physically Disabled in the Bay.
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