Boost Fan Springbok Squad Special Olympics Medal Raised Paralympics TeamSA Dlamini Fundraising Awards Young South African Artists unite to create “The Ultimate South African Song Medley” to thank healthcare professionals and other essential workers. Zuma
Photo Credit: Supplied | On File

2023 was a big year for South Africa, with a massive economic boost thanks to the myriad events hosted by Cape Town!

Cape Town, South Africa (07 January 2024)—2023 was a massive year in events, firsts, and history-making experiences facilitated largely by the City of Cape Town. And, all the Cups, races, parades and performances have paid off ten-fold with the exciting news that they have resulted in a near R4 billion boost for the country’s economy.

According to the City of Cape Town:

“Research studies on three key events hosted in the city during this period revealed a substantial R2 billion economic impact…a further R1.9 billion in economic activity was generated by just 10 of the events hosted in the calendar year. This is the actual direct spend by event attendees, participants and event organisers in Cape Town.”

To put this into perspective, over a million attendees and participants helped make this boost possible for the City’s top 40 events last year.

Not only was this a historic boost achieved in a single year, it also outdid any of the years preceding the pandemic and created thousands upon thousands of jobs—an incredibly positive outlook for the future.

“Event organisers have worked hard over the last 15 months with support from the City’s Events Department to get the events back in the direction we were headed before the pandemic. We would like to salute all involved for their hard work,” Mayco Member for Safety and Security, Alderman JP Smith shared. 

Looking forward to 2024, the City has the Cape Town Carnival, Africa Travel Week, Comic Con Cape Town and the Springboks versus the All Blacks all on the cards later this year, among others!


Sources: City of Cape Town 
Don’t ever miss the Good Things. Download the Good Things Guy App now on Apple or Google
Have something to add to this story? Please share it in the comments or follow GoodThingsGuy on Facebook & Twitter to keep up to date with good news as it happens, or share your good news with us by clicking here or click the link below to listen to the Good Things Guy Podcast with Brent Lindeque – South Africa’s very own Good Things Guy. He’s on a mission to change what the world pays attention to, and he truly believes there’s good news around us. In the Good Things Guy podcast, you’ll meet these everyday heroes & hear their incredible stories:

Or watch an episode of Good Things TV below, a show created to offer South Africans balance in a world with what feels like constant bad news. We’re here to remind you that there are still so many good things happening in South Africa & we’ll leave you feeling a little more proudly South African.

Facebook Comments

About the Author

Ashleigh Nefdt is a writer for Good Things Guy.

Ashleigh's favourite stories have always seen the hidden hero (without the cape) come to the rescue. As a journalist, her labour of love is finding those everyday heroes and spotlighting their spark - especially those empowering women, social upliftment movers, sustainability shakers and creatives with hearts of gold. When she's not working on a story, she's dedicated to her canvas or appreciating Mother Nature.

Leave a Reply

Your email address will not be published. Required fields are marked *