There are moments when a toy becomes more than a toy. When it quietly says, “I see you.” And this week, Barbie did exactly that. South Africa (12 January…
South Africa’s talented Holly Rey was one of the local ambassadors selected for the new Barbie release, honouring her Type 1 Diabetes community. South Africa (13 July 2025) –…
For the first time ever, Barbie has launched a doll with type 1 diabetes… and she’s giving hope, joy and visibility to millions around the globe. Global (09 July…
Gert-Johan Coetzee, Kovini Moodley, Jenna Clifford and SADC neighbour Kim Jayde, have all been honoured in the ‘My Barbie Story’ book which was released late last week. Johannesburg, South…
Two young women are getting to step into the world of STEM thanks to the Barbie Dream Gap Project that’s making more dreams possible! Johannesburg, South Africa (21 October 2024)—…
South Africa’s “most viral agency” is leveraging the Barbie Phenomenon to take local brands to the “Barbieverse”. Johannesburg, South Africa (24 July 2023) – In a groundbreaking move, Retroviral,…
This Ken needed a little time to process the Barbie movie. Johannesburg, South Africa (24 July 2023) – In recent weeks, a lot of attention has been devoted to…
As Barbie fans everywhere count down the days until the film’s release, creatives have had their fun Barbie-fying everything—including homes. One creative even designed ‘Barbie Homes’ for every country! See…
Barbie is becoming one of the most inclusive toys for girls and boys with representation in many ways; the latest addition includes a Barbie with Down Syndrome. Global (26…
The upcoming Barbie movie has the world joining forces in pink excitement, and the new trailer and posters will make an avid Barbie fan’s day without exception. Global (06…
Where mind meets heart
“Man has never made any material as resilient as the human spirit” - Ben Williams