From “arrived early for my shift” selfies to dance breaks during card machine troubles, these attendants are showing us that work can be serious business with a whole lot of…
A bakery employee has taken to the streets, beaches, and even the rain in search of a customer named James for his coffee order. Cape Town, South Africa (08…
With fake car crashes, taste tests and a sassy star named Anna, Outeniqua Spar is serving up more than groceries… they’re dishing out laughs, relatability and serious local love. …
Duolingo just pulled off the most dramatic comeback of the year after “killing off” their famous mascot in a wild marketing stunt. Duo the Owl is officially back and the…
The City of Cape Town’s short film ‘Choose Cape Town’ has scooped a silver award from the International Tourism Film Festival Africa thanks to the way it captured one of…
Eskort’s “Go Springbox” billboard campaign ingeniously misspelt the South African rugby team’s name, sparking humour, conversation, and widespread engagement. Johannesburg, South Africa (16 August 2023) – In the world…
Knorr has turned matchmaker for its new global campaign, Love at First Taste, which explores the idea of bringing people together based on their flavour preferences. The campaign, which launches…
American Eagle just launched a body-positive Aerie Man underwear campaign, casting the brand’s first-ever male models. The latest move, using hashtag #AerieMan, builds on the #AerieReal campaign begun in 2014,…
At South Africa social media week 2015, we predicted trends on digital platforms such as online storytelling, convergence of traditional media and social media, social psychology and the growth of…
Where mind meets heart
“Simply shine your light on the road ahead, and you are helping others to see their way out of darkness.” – Katrina Mayer
