Liverpool FC leaned into Mzansi culture by pairing Hugo Ekitike’s match highlights with an Amapiano track, continuing their recent picture of players in a quantum.
South Africa (19 December 2025) – Who is the admin of Liverpool Football Club’s social media? We’re starting to suspect it’s a South African…
That’s the running joke among Mzansi fans after the English Premier League giants once again dipped into South African culture, but this time with an unexpected Amapiano soundtrack. Liverpool recently shared a match highlight featuring French international Hugo Ekitike, but what caught the attention of local supporters wasn’t just the football. It was the music.
The clip was set to Jab Jab by Official RSA (and other artists), an Amapiano track that has become familiar to South African ears, and was captioned “Sibiza uHugo”, a phrase that instantly resonated with local fans. Social media quickly lit up!
The post felt especially familiar given Liverpool’s recent history of embracing South African references online. A few weeks ago, the club’s media team caused a stir by sharing a Cape Town-inspired illustration showing players travelling to Anfield in a quantum taxi.
Together, the posts have strengthened the sense that Liverpool understands and values its South African fanbase. Whether intentional or not, the use of local slang, visuals and now music has struck a chord. For South African fans, seeing an iconic club like Liverpool casually drop an Amapiano track into a match highlight feels like recognition. And just a reminder that local culture travels far beyond borders.
Liverpool Football Club? You definitely know how to keep South Africans watching, listening and smiling.
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