South Africa’s home of all things good, the website and social media phenomenon GoodThingsGuy.com is excited to announce a collaboration with local retail pioneers, the SPAR Group.
On 1 June, the SPAR group will become a premium partner to GoodThingsGuy.com by sponsoring the “Hero of the Week” segment, a regular feature on the popular multi-media platform founded in 2016 by Top 200 Young South African Brent Lindeque.
As editor in chief and founder of GoodThingsGuy.com, Lindeque believes that the SPAR Group is the perfect sponsor for the segment.
“For the past 21 months GoodThingsGuy.com has celebrated and shared thousands of positive stories from around South Africa and the world” states Lindeque.
“Our community is interested and involved in the stories we share, and we have seen through the high engagement of articles across all of our platforms that every South African wants to feel good.”
We are thrilled to welcome SPAR as an active corporate citizen to the GoodThingsGuy.com family and excited that they understand our founding principles of actions speaking louder than words.
SPAR want to actively recognize the “SPAR Hero Of The Week’ by delivering a surprise thank you gift to each of the winners to acknowledge what they have done, how amazing!” continued Lindeque.
Group Marketing Director, Mike Pentice explained the reason for the Group’s involvement.
“SPAR stores around South Africa are actively involved in the communities in which they operate – we believe that even the smallest acts can make an enormous difference in a community. For this reason, we want to applaud individual South African’s who, in their own way, are making a difference to someone else yet expect nothing in return. It’s our way of paying it forward.”
“GoodThingsGuy was a passion project that I started because I wanted to change the national conversation… and make people realize that there is really good things all around us. Never in my wildest dreams did I believe that it would turn into a real business, reaching millions of readers each month.”
“But with that said, I have always maintained that I would stay true to my ethos and only partner with corporates and brands that have the same ideals as me.”
“And SPAR is just that. Their aim by joining GoodThingsGuy.com is to celebrate the unsung heroes and give back to South Africans who are doing amazing things. It really does make my heart smile, to see companies that just want to do good things” Lindeque concluded.
The first “SPAR Hero of the week” will be announced in the weekly newsletter, on the website and across all social media channels this Friday 2nd June.
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