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With her new Homecoming revolution, Angel is driven by a passion for building Africa’s prosperity with African expertise and playing a role in reversing the brain drain to become a brain gain.


Johannesburg, South Africa (10 November 2022) – Since the establishment of the Homecoming Revolution in 2003, Angel has devoted her time, passion and energy into bringing the talents and skills of African people back to the continent. She captured the imagination of thousands of ex-pats, business leaders and even politicians with her signature angel wings, mirroring the love and enthusiasm the late Nelson Mandela epitomised in uniting all Africans on African soil.

She has subsequently auctioned her angel wings and evolved her business model. The Homecoming Revolution has evolved and merged with the on-demand platform, InbyEX, … now making way for HomecomingEX, a fully-fledged executive search firm providing clients with permanent, part-time and hourly talent.

With HomecomingEX, Angel is driven by a passion for building Africa’s prosperity with African expertise and playing a role in reversing the brain drain to become a brain gain.

“We would still love to bring experienced executives and other seasoned professionals back home where their skills are so desperately needed. It’s however not that easy to get them back if they are paid well and working in state-of-the-art facilities overseas,” she says.

Whilst the physical repatriation of skills is still a key focus, HomecomingEX is now also championing the virtual repatriation of skills. Covid-19 has accelerated a trend towards adopting the principle that it is more important what you do than where you are. Flexibility around how, where, and when people work is no longer an issue, and with hybrid and remote work now the norm, the geographic radius of the organisations that someone can work for has also expanded.

We are in a period of significant disruption but also opportunity, and those who survive are the ones who most accurately perceive their environment and successfully adapt to it. With their evolved approach, HomecomingEX is meeting the needs of the diaspora executives on their extensive database and is now in a position to repatriate different perspectives and knowledge back to the continent virtually. Diasporas do not have to return to their home country to have influence, in fact, they could have a better impact by being successful away from home.

HomecomingEX has identified huge opportunities in Africa’s talent-on-demand market and offers companies a rich repository of experts with up-to-date and on-the-ground insights, advice, and opinions.

Says Angel, “People are not your most important asset. The right people are. Irrespective of where they find themselves in the world, and since businesses are no longer restricted to identifying talent within a set radius, they can now be matched with diaspora talent whose skills and experience most closely align with their specific needs.”

With HomecomingEX, employers can now find the talent they want, for how long they want, and from where they want. Their curated pool of globally experienced African executives has seen it all; they are ready to engage virtually and add value to your growing business at a fraction of the cost.

Angel joins Good Things Guy to chat about South Africa, the Homecoming Revolution and how she is reversing the “brain drain” in our country!

Sources: Angel Jones | Brent Lindeque 
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About the Author

Brent Lindeque is the founder and editor in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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