Raising cancer awareness is a year-round drive, but I think it’s especially prudent to launch this campaign now in January, which is typically a tough month for so many.
Johannesburg, South Africa (18 January 2022) – South Africa’s Good Things Guy Brent Lindeque has undergone a massive transformation in aid of Cancervive, shearing 40 centimetres of his trademark curly locks for a sleeker, shorter look.
“Along with the hair donation for Cancervive, and because it’s my birthday month, I really want to extend the kindness movement,” says Brent Lindeque. “I’ve done that by launching a BackaBuddy campaign for this organisation because I’ve personally lost friends and family to this tragic disease, as have so many others.”
Lindeque lost his aunt to cancer last year. This tragic event planted a seed in him to do some good to help make a difference for people facing the same battles. A little while later, a client asked him if he would ever donate his hair to charity… and so the idea was born to cut ALL his hair off and raise some much-needed donations in the process.
You can watch the video below:
Cancervive describes itself as a dynamic cancer awareness and education project.
According to its website: ‘We are a survivor-driven cancer awareness and education project that communicates to audiences with means beyond words. Through the use of performing arts, music, poetry, dance and storytelling, we are able to reach people of all backgrounds, regardless of language. Because of this, the Cancervive project has been hailed as one of the most dynamic cancer awareness campaigns in the world.’
“Raising cancer awareness is a year-round drive, but I think it’s especially prudent to launch this campaign now in January, which is typically a tough month for so many,” says Brent.
Donations can be made through BackaBuddy by clicking here, which will assist as many families and individuals as possible.
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