Cadbury’s ‘Generously Give a Voice to Story Time’ initiative aims to bridge the gap created by the fast- paced nature of life by curating a digital library of children’s stories in multiple South African languages, narrated by local personalities, to promote quality time, strengthen family bonds, and foster language development.
Johannesburg, South Africa (22 June 2023) – At Good Things Guy, we understand the fast-paced nature of life and how it can sometimes hinder the quality time we spend with our loved ones, especially our children. That is why we recognise and support campaigns like Cadbury’s ‘Generously Give a Voice to Story Time’ initiative, which aims to create opportunities for families to reconnect and enjoy the magic of storytelling together.
This campaign resonates with our belief in celebrating the importance of family bonds and cherishing the moments we share.
According to a recent survey, 75% of South African parents feel that the demanding pace of life limits their ability to spend quality time with their children as much as they would like. Cadbury Dairy Milk, known for its spirit of generosity, has taken up the challenge to bridge this gap by introducing the ‘Generously Give a Voice to Story Time’ initiative. This initiative focuses on making story time more accessible and enjoyable for families, enabling them to create lasting memories.
Bringing Stories to Life:
Cadbury embarked on a three-year journey to curate a digital library of 1,500 relatable children’s stories in all 11 South African languages and have achieved this goal. Now, they are taking the next step by adding South African voices to these stories, ensuring that children throughout the country can enjoy story time in their home languages. Local personalities such as Shekhinah, Yoza Mnyanda- Siboto, and Jak de Priester have generously lent their voices to narrate these stories, creating a captivating and engaging experience for young listeners.
Experts agree that story time offers numerous benefits for children. It introduces them to new experiences, expands their imagination, and develops their life skills. Through exposure to stories about diverse lives and perspectives, children develop empathy, emotional awareness, and a sense of connection to others.
Story time also strengthens the parent-child bond, providing focused bonding time without distractions. Additionally, it plays a vital role in language development, helping children expand their vocabulary and cognitive capacity.
Sharing the Magic of Story Time:
South Africans have the opportunity to share the magic of story time through the Cadbury Generosity Story Time Studio. This travelling studio will visit various locations, including Sandton City, Tygervalley Mall, Gateway Theatre of Shopping, and Menlyn Mall.
Families can visit the Storytime Lounge, where expert storytellers will entertain them with enchanting tales. Guests can then generously give their voices to story time by recording their favourite stories from the Cadbury digital library. These recordings can be shared with loved ones and may even be added to the digital library for other families to enjoy.
Follow the Cadbury Generosity Story Time Studio as it travels to Gateway Theatre of Shopping from 27th June to 2nd July, Tygervally Shopping Centre in Cape Town between 11th-16th July before ending off at Menlyn Mall, Pretoria from the 25th to the 30th July.
Brent Lindeque, founder of Good Things Guy, shares his perspective on the campaign, saying, “We recognise that the pace of life has increased, often causing us to prioritise daily tasks over investing quality time with our loved ones.
Cadbury’s ‘Generously Give a Voice to Story Time’ campaign is a powerful reminder of the importance of consciously creating moments of connection with our children. It has the ability to change lives and strengthen family bonds.”
As we celebrate Youth Month and the power of family bonds, let us embrace campaigns like Cadbury’s ‘Generously Give a Voice to Story Time’ initiative. By prioritising quality time and storytelling, we can create lasting memories and foster stronger relationships with our loved ones.
Visit the Cadbury Generosity Story Time Studio, share the magic of story time, and explore the Cadbury digital library to embark on a journey of imagination and connection with your family. Let us cherish these moments and celebrate the joy of storytelling together. Follow the conversation using #CadburyGiveAVoice and spread the love for family bonding and the power of stories.
