Elana Afrika-Bredenkamp has partnered with De Grendel Wine Estate to launch Annabelle Shiraz, a wine with a cause, funding sommelier training for underprivileged individuals.
Photo Cred: Elana Afrika-Bredenkamp | Supplied

Elana Afrika-Bredenkamp has partnered with De Grendel Wine Estate to launch Annabelle Shiraz, a wine with a cause, funding sommelier training for underprivileged individuals.


Johannesburg, South Africa (02 November 2023) – In a heartwarming display of philanthropy and creativity, Elana Afrika-Bredenkamp, a well-known media personality and entrepreneur, has ventured into the world of winemaking, introducing the Annabelle Shiraz.

This new wine is not only a delightful addition to the world of oenophiles but also a clear demonstration of her dedication to making a difference. In an exclusive partnership with the esteemed De Grendel Wine Estate, she has embarked on a mission to empower underprivileged individuals aspiring to become sommeliers. This noble endeavour, the Elana Afrika-Bredenkamp & De Grendel Sommelier Bursary, in association with the South African Sommelier Association, promises to be a game-changer in the world of wine education and social impact.

Afrika-Bredenkamp, with boundless enthusiasm and a heart brimming with compassion, recently shared her excitement about this initiative on social media, where she declared, “Today, a dream comes true. I managed to turn my winemaking hobby into a bursary with De Grendel.”

It’s evident that this project is more than just another business venture for Afrika-Bredenkamp; it’s a genuine passion project aimed at helping those in need. She draws inspiration from her upbringing and her father’s teachings, which emphasised the importance of lending a helping hand to those less fortunate.

Speaking about her motivation, she said, “Using our talent for good, and to effect change, is a cornerstone of my upbringing. My father always taught us to help where we can, and where we see a need.”

The wine, named Annabelle Shiraz after Afrika-Bredenkamp’s youngest daughter, holds a special place in her heart. It symbolises her dedication to using her love for winemaking as a force for good. She described the launch of this new label as a blessing and emphasised the significance of being able to support an underprivileged learner through the patronage of the wine-buying community.

The Annabelle Shiraz is more than just a bottle of wine; it’s a symbol of hope and opportunity. Every sip of this exquisite wine contributes to the Elana Afrika-Bredenkamp & De Grendel Sommelier Bursary, making it a perfect choice for those who appreciate both fine wine and meaningful social impact.

As South Africans raise their glasses to savour the rich flavours of the Annabelle Shiraz, they can also raise their voices to celebrate a heartwarming initiative that promises to shape the future of aspiring sommeliers from disadvantaged backgrounds. Elana Afrika-Bredenkamp’s commitment to making a difference through the art of winemaking is indeed a reason to toast to a brighter future for many.

Cheers to Annabelle Shiraz, a wine with a purpose!

Sources: Elana Afrika-Bredenkamp
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Brent Lindeque is the founder and editor in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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