Lay-By Initiative - Generous South Africans Settle Thousands of Lay-Bys To Help Strangers!
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A total of R330,000 has been pledged to pay off thousands of Lay-Bys!!!


Johannesburg, South Africa (22 August 2021) – It’s been a very cold winter for much of the country, with many families struggling to stay warm. Items like blankets, shoes and warm clothes are not easily affordable, and so often, a lay-by is the best option because it only requires a small deposit and can be cancelled at any time without penalties.

To help struggling families, PEP’s winter drive has raised over R80,000 in just two short months through its Lay-by-Buddy initiative and will go to settling lay-bys nationwide. In addition, PEP will also contribute to this initiative by paying off one lay-by account in every South African store to the total value of R250,000, starting next week, 23 August.

One PEP customer says: “Thank you so much. I’m currently unemployed, and I was going to cancel the lay-by, but thanks to you, my child will now receive her winter goodies.” Another says, “thank you so much for the voucher. It really helped as I was retrenched from my company after 18 years of service. I wasn’t sure if I was going to be able to get this lay-by out for my kids.”

The initiative, which launched over a year ago, was inspired by an anonymous good Samaritan who, sometime back, settled the accounts of several random PEP lay-by customers. It’s since received a total of R1.15 million in contributions from over 6,000 individuals and has sent out over 30,000 vouchers to settle lay-bys enabling customers to access their goods sooner than expected.

“We are so grateful to those who have so far contributed to our winter drive, and we hope to continue settling outstanding lay-bys as more funding comes in. For as little as a cup of coffee, it’s fantastic to see how the contributions are making a difference.” Says Beyers van der Merwe, Marketing Executive at PEP.

The Lay-By-Buddy initiative will continue to run throughout the year, with summer still a few months away and back-to-school on the horizon. Simply contribute from as little as R2 in any PEP store or R20 online by scanning the QR code to be directed to Lay-by customers are selected at random and will receive an SMS voucher to settle their outstanding PEP lay-by.

For more information, go to

Sources: National Institute for Communicable Diseases | COVID-19
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Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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