red iphone

Apple has introduced their new Red iPhone to the market, it was made in collaboration with (RED) to contribute to the Global Fund to Fight AIDS.

 

Apple is celebrating a 10 year partnership with (RED) by creating a vibrant red aluminum finish,  iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition. The funds raised from the sale of the new iPhone will be donated to the Global Fund.

The Global Fund aims to bring the world a step closer to an AIDS-free generation. (RED) funds programs that help prevent the transmission of HIV from mothers to their unborn babies.

“Apple is the world’s largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED),”

“Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone.” – Deborah Dugan, (RED)’s CEO

red iphone (RED)

Lubona was born HIV-free because (RED) helped her HIV positive mother access life-saving ARV medication during pregnancy.

(RED)’s critical work provides access to life-saving HIV/AIDS programs in sub-Saharan Africa, which is home to more than two thirds of the world’s HIV-positive population.

One hundred percent of all money raised by (RED) goes directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from moms to their babies.

Since it was founded in 2006, (RED) has generated more than $465 million for the Global Fund, with more than $130 million from Apple alone.

That is amazing news for the fight against HIV and AIDS, it is great to know that in a world where technology rules, that at least the purchasing of it can go to a great cause!


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Sources: Apple

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Tyler Leigh Vivier is a writer for Good Things Guy.

Her passion is to spread good news across South Africa with a big focus on environmental issues, animal welfare and social upliftment. Outside of Good Things Guy, she is an avid reader and lover of tea.

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