Photo Credit: SA INC / Regency Global

Creating hubs for business within established communities means more people can find meaningful employment closer to home; a call centre in Soweto has done exactly that!


Soweto, South Africa (02 October 2023) – Many of us dread the daily commute, spending hours each day to get to work. Building hubs for business in established communities is a great way to bring employment closer to the people and boost the smaller economies within these communities.

In the heart of Jabulani, Soweto, a call centre has been built, and it employs people from within the community. The call centre forms part of the DLAB initiative by the Development Bank of Southern Africa (DBSA).

The initiative sees the investment and capital injection into communities to address socio-economic needs through inclusivity, resilience, and social cohesion. It drives community-based solutions and stimulates economic development. As the team shares, it’s not just about building infrastructure but also about building people.

The hope is to become a beacon of hope for underserved communities and provide systemic interventions to break the cycle of poverty, inequality and unemployment.

“We are unlocking the potential of human creativity and innovation,” says Mark Swilling, the DBSA Chairman.

Hopeful youth are finding meaningful employment and support through the call centre and projects similar to it. Development within South Africa is going beyond banking, and focusing on the people that make South Africa a place worth investing in.

Take a look below at how the new call centre is making a difference in Soweto.

Sources: SA INC – Regency Global
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About the Author

Tyler Leigh Vivier is a writer for Good Things Guy.

Her passion is to spread good news across South Africa with a big focus on environmental issues, animal welfare and social upliftment. Outside of Good Things Guy, she is an avid reader and lover of tea.

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