TikTok is packed with ads, but one South African account is capturing attention without spending a cent. Cluck at Prison Break Market has mastered the art of creative, laugh-out-loud content, amassing millions of views and proving that clever marketing doesn’t need a budget – it just needs brilliance.
Johannesburg, South Africa (28 December 2024) – Let me start by saying that I absolutely love TikTok. It’s creative, chaotic and endlessly entertaining. But TikTok adverts? Not so much. It might just be me, but the moment an ad pops up, my thumb instinctively scrolls. Advertisers take note: you’ve got about half a second before I’m gone. Sorry, not sorry.
Yet, there’s one South African TikTok account – completely ad-free – that stops me in my tracks every single time.
In fact, I’ll watch their videos on repeat, grinning like a kid with a bucket full of chicken. That account belongs to Cluck at Prison Break Market, a South African gem that’s turning the fast food game into a full-blown TikTok masterpiece.
Cluck is a quirky and delightful food spot at the ever-popular Prison Break Market in Johannesburg. They’re known for serving up chicken with a side of sass, and their TikTok game is as spicy as their wings. No paid ads. No flashy gimmicks. Just pure, unfiltered, hilarious content that makes you want to grab your keys and drive there immediately.
Their TikTok videos have amassed millions of views and hundreds of thousands of likes. Why? Because they’re ridiculously clever, unpolished in the best way, and downright entertaining.
@cluck_prisonbreak 🤣🤣 Come Try Our Food at Cluck in Prison Break Market 🤣😋 #funny #fyp #foryoupage❤️❤️ ♬ original sound – cluck_prisonbreak
The proof of their success lies in the comment section. Here’s what people are saying:
“I think Marketing is no longer normal 🤣🤣🤣🤣🤣🤣.”
“I don’t know how many times I have watched this 😂😂😂😂.”
“Best advert in the universe 🤣🤣🤣🤣🤣.”
These aren’t paid reactions. They’re genuine bursts of joy from people who can’t get enough of Cluck’s antics.
Cluck’s approach is a reminder that marketing doesn’t have to follow the rules to work. By simply being authentic, relatable, and downright funny, they’ve cracked the code of connection. And this is good news for all of us. It shows that businesses, no matter their size, can win hearts and build loyalty by simply being real. You don’t need a massive advertising budget or a team of marketers. You just need creativity, a sense of humour, and the willingness to try something new.
Check out more of their videos below:
@cluck_prisonbreak You’re missing out if you haven’t tried our food yet! 💃🏼 #cluckcluck #prisonbreakmarket #foodtok ♬ original sound – cluck_prisonbreak
@cluck_prisonbreak You’re missing out if you haven’t tried Cluck yet!Cluck Cluck 😊 #cluckcluck #prisonbreakmarket #jhb ♬ original sound – cluck_prisonbreak
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