From Humble beginnings in a garage to international recognition. Car Seats for Kids started as a favour for a colleague, but very soon grew into a uniquely South African campaign.
With 4 children on average killed in car crashes every day, there is a dire need for our little ones to be kept safe, for parents to be made aware of the importance of car seats and for education on which car seats are appropriate and correctly certified.
Wheel Well, a South African non-profit organization, strives to be the most visible, audible and effective advocate of Road Safety for Children in South Africa.
They accomplish this through visible community and national campaigns. They also align with partners and sponsors of like mind, whilst maintaining complete integrity and transparency in it’s activities.
“Since we started in 2012, over 7500 car seats have been donated to the campaign and from these 6025 car seats have found kids to keep safe. This is a phenomenal achievement and is testament to the willingness of South Africans to stand together, get involved and look out for each other.”
“We also assist parents wherever we can with knowledge, understanding and information on all issues involving children in and around the vehicle.”
Wheel Well was honoured and proud to have been nominated by Bakwena N1N4 Toll Road which resulted in the organization receiving the Prince Michael International Road Safety Award 2016 for their work in the Car Seats for Kids campaign in the Safer Road Users category.
The Prince Michael International Road Safety Awards are presented to companies or organisations around the world in recognition of their outstanding contribution to improving road safety.
For nearly thirty years HRH Prince Michael of Kent has played a leading role in supporting improved road safety both in the United Kingdom and around the world.
The Prince established his awards scheme in 1987 in the UK and now fully international, the Prince Michael International Road Safety Awards recognize achievement and innovation in road safety worldwide.
Each year the most outstanding examples of international road safety initiatives are given public recognition through the scheme and the winners are invited to a Gala Presentation held in London, where the Prince also announces his Premier Award for that year.
“We at Wheel Well, wish to thank each and every person and organisation that has contributed to the Car Seats for Kids campaign. We are accepting this award on behalf of you all, for each and every contribution over the years has been hugely appreciated.”
“Car Seats for Kids is not just about receiving and handing out Car Seats to keep our little ones safe in the car, it goes beyond that. We are also channelling the amazing good will and kindness that defines the true nature of our fellow compatriots.”
“It is our wish that this award translates into even more support towards our goal of putting every kid in every car in a car seat.”