Woolworths have just launched their Valentine’s campaign, and South Africa cannot stop laughing (and also being left a little confused).
Woolworths are trending again, but this time it’s for their new in-store Valentine’s campaign.
The retail giant launched the campaign over the weekend but it seems the posters have left South Africans feeling more confused than in love.
The massive posters in their stores describe a partner who does “everything” wrong but you still love them regardless.
“She orders a salad and then steals your chips.
She takes forever to get ready.
She snuggles you to the edge of the bed.
She uses your razor to shave her legs.
She makes you her instagram husband.
She says she’s “fine” when you know she’s not.She’s the light of your life.
#LoveAlwaysWins”
The concept was executed to describe both genders and stereotypes that “may” occur in relationships.
“He touches your hair.
He doesn’t know the title to “your song”.
He makes plans without telling you.
He uses the wrong emojis in text messages.
And believes he’s entitled to the remote control.
He thinks he knows better than Siri.He’s the man of your dreams.
#LoveAlwaysWins”
But South African social media has no chill and the posters started trending on Monday morning with hilarious comments.
Seriously, is everything OK at Woolworths? https://t.co/EUbHJgMJqk
— Kelbamom (@Kelbawhom) February 4, 2019
https://twitter.com/Anatinus/status/1092324990890975232
So very glad that generic and ancient gender roles and stereotypes survived to see 2019. And so glad @WOOLWORTHS_SA is championing all of that 😊 https://t.co/lscpihMQaT
— Helené (@helenayp) February 4, 2019
Jzuz! If that describes your relationship… You're both in need of an intervention.
— Skeksis4Skepticism (@malcolmXsansX) February 4, 2019
Breaking up with my boyfriend if he buys me a Valentine’s Day gift from Woolworths
— pretty pretty good (@hannah___D) February 4, 2019
You hold my hair back first
— pretty pretty good (@hannah___D) February 4, 2019
Yay! The patriarchy is alive and well and lives for @WOOLWORTHS_SA #ValentinesDayGifts https://t.co/zfJAG9Pvoo
— Helené (@helenayp) February 4, 2019
Wow… what have you done @WOOLWORTHS_SA this campaign is awful https://t.co/F7My9Wji9A
— miss vanjie (@taahira_k) February 4, 2019
Bleurgh bleurgh bleurgh. Who signed off on this?!
— Bridget McNulty (@bridgetmcnulty) February 4, 2019
Couples who deworm together, stay together. #lovealwayswins @WOOLWORTHS_SA @ChrisRoper @oscar_b123 pic.twitter.com/vOMRfo4KDF
— Cecilia vd Merwe (@ceciliavdm) February 2, 2019
She orders a salad and chips to share.
She gets ready and always looks on point.
She snuggles you in bed.
She sometimes helps you shave.
She makes you her instagram husband.
She's honest, kind and beautiful.She’s the light of your life.#Woolworths #LoveAlwaysWins #iFixedIt
— Brent Lindeque (@BrentLindeque) February 4, 2019
He compliments your hair.
He knows “your song” by heart.
He makes plans for both of you.
He uses "that" emoji cause he knows what makes you smile.
He shares the remote control.
And loves you unconditionally.He’s the man of your dreams.#Woolworths #LoveAlwaysWins #iFixedIt
— Brent Lindeque (@BrentLindeque) February 4, 2019
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