Woolworths launch the weirdest Valentines campaign

Woolworths have just launched their Valentine’s campaign, and South Africa cannot stop laughing (and also being left a little confused).


Woolworths are trending again, but this time it’s for their new in-store Valentine’s campaign.

The retail giant launched the campaign over the weekend but it seems the posters have left South Africans feeling more confused than in love.

The massive posters in their stores describe a partner who does “everything” wrong but you still love them regardless.

“She orders a salad and then steals your chips.
She takes forever to get ready.
She snuggles you to the edge of the bed.
She uses your razor to shave her legs.
She makes you her instagram husband.
She says she’s “fine” when you know she’s not.

She’s the light of your life.

The concept was executed to describe both genders and stereotypes that “may” occur in relationships.

“He touches your hair.
He doesn’t know the title to “your song”.
He makes plans without telling you.
He uses the wrong emojis in text messages.
And believes he’s entitled to the remote control.
He thinks he knows better than Siri.

He’s the man of your dreams.

But South African social media has no chill and the posters started trending on Monday morning with hilarious comments.


Sources: Twitter
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Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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