The JabuLadies programme began as a response to the job crisis the pandemic ignited. It taught women in rural areas valuable and beautiful skills, and continues its mission today! By adopting a HERD elephant this year, you can support the programme and the strong mamas who depend on it.
South Africa (08 May 2025) — On Sunday, we’ll celebrate all the incredible women who have raised us (as we should, always). In light of the upcoming Mother’s Day celebrations, the Hoedspruit Rehabilitation and Development team (HERD) have shared a fabulous gift idea that’ll bring joy to a mother figure in your life—all whilst uplifting moms, elephants and even moms who are elephants.
For the Month of May, elephant adoptions (these are virtual) through the non-profit will see your support uplift both the ellies and the JabuLadies—a powerful programme with ample room to flourish.
The JabuLadies initiative was started by HERD’s founder Adine Roode as a way to help navigate the job crisis ignited during the pandemic years.
Simple yet effective, embroidery training and upskilling were offered to women in rural areas in and around Hoedspruit as a means to give these women a chance to learn beautiful skills, work from home and ultimately, support their families.
“In many of our rural communities, women face the daily challenge of raising children without steady work or income. With limited access to job opportunities and [expectations] to stay home, they are excluded from the workforce, but not from hope,” says HERD.
So, if you’re still deciding on a gift for a mother figure in your world, consider a virtual adoption that’ll support more than just an Ellie.
You can peruse all of HERD’s elephants here. And, those who manage to adopt by Friday will receive a personalised certificate of adoption just in time for Mother’s Day.
by 