Brownie Points is a platform that connects non-profit organisations, businesses and individuals to facilitate greater impact through rewarded giving.
Johannesburg, South Africa (20 March 2017) – Pascale Henke was a first-year university student when she decided she wanted to use her skills to give back. She realised how hard it was to find places within her area to go and volunteer. This was when she decided to found the Brownie Points platform that would help link people to volunteering opportunities.
“Digital technologies are so powerful for making a change and connecting like-minded people. At Brownie Points, we’re interested in leveraging innovation, technology and connections to encourage empathy and action too – creating a stronger culture of philanthropy online and offline. And of course, our focus on impact is key to building trust and accountability amongst our nonprofits and their supporters. “ – Pascale Henke, Founder
The Brownie Points platform adds value to the nonprofit chain by providing money, time, expertise, tangible goods, networking and online marketing while automating communication and tax-deductible donation receipts.
“It makes it easy for individual and corporate supporters to discover causes they care about and engage in convenient and impactful volunteering and donating to help nonprofits achieve their goals.”
Supporters are rewarded with points each time they support a cause by volunteering or donating. The points accumulate as the supporter becomes more active. They can be redeemed at the Rewards Hub for lifestyle items.
The organisation has teamed up with twenty-five popular companies and provides over 60 different reward options available to be redeemed at their hub. The rewards are enticing enough to sign up today and start helping out the organisations in the community around you.
Brownie Points has successfully signed on 37 Nonprofit Partners across the country – TEARS Animal Rescue, Learning In Reach, and My Family Network are just a few.
“There are over 170 000 nonprofit organisations in South Africa, most of whom face huge resource constraints and administration overload, as well as a lack of online presence and network reach.”
Brownie Points created an introduction video to understand how it all works. Watch it below. To join the new digital movement of volunteering check out their website here.

