Add Hope – a powerful initiative started in 2009 that sees KFC customers and staff unite in the fight against hunger – has now reached the milestone of feeding over 150 000 children around the country nutritious meals, every day, through supporting sustainable feeding programmes at a growing list of 143 beneficiary organisations.
South Africa (23 April 2020) – As we continue to experience the full impact of the COVID-19 pandemic, food security has come to the fore as a national crisis.
Since the pandemic first started affecting South Africans’ ability to access food, Add Hope has been working tirelessly to distribute emergency non-perishable food parcels across every province, delivering over one million meals to some of the country’s most vulnerable people, thanks to scores of donations. With plenty of work done so far in helping feed millions of South Africans – and with plenty still to do – KFC is aiming to help lift the hearts of fellow South Africans by bringing together some of the country’s biggest artists for a free online Add Hope Live concert this Sunday, 26 April, with proceeds benefitting those most affected.
The confirmed list of performers includes hip-hop powerhouse Cassper Nyovest, pop sensation Sho Madjozi, alongside SA’s finest music maestros and entertainers; DJ Fresh, PH and newcomer Durban Gogo. The local favourites will be performing from their living rooms in line with the lockdown regulations, all marshalled by MC Donovan Goliath.
The artists will each be performing a unique set, that will be live-streamed from their own Facebook pages and aggregated on a stream from the KFC South Africa Facebook page for a 90-minute celebration of South African musical talent to help remind us that we’re ‘Stronger, Together’. Audiences will not only be offered the chance to enjoy some top-quality local music to banish the lockdown blues, but also to open their hearts and donate to the Add Hope Foundation, which continues to help feed communities and families who are likely to go without food during this challenging period.
“In support of Government’s efforts to confront the challenge we are faced with as a nation, the Add Hope Foundation continues to play a critical role in alleviating hunger in South Africa,” says Akhona Qengqe, KFC Chief People Officer.
“KFC has committed R3 Million rand to the Add Hope Foundation to help reach even more communities. Our ability to unite when faced with challenges has always defined us as a nation and we hope South Africans will help us in doing even more – together!”
“Now, more than ever, we need South Africans to feel Hope, and therefore, we will continue our feeding efforts to the most vulnerable in our society. We hope that Add Hope Live galvanises South Africans, through entertainment, to come together to contribute to making an even bigger impact during this pandemic.”
Add Hope Live kicks off at 16:00 on Sunday 26 April 2020. For full details, visit www.facebook.com/KFCSA.
ADD HOPE LIVE LINE- UP
|MC / Host||Donovan Goliath|
|Artist 1: Cassper Nyovest||16h02 – 16h17|
|Artist 2: Sho Madjozi||16h20 – 16h35|
|Artist 3: DJ Fresh||16h37 – 16h49|
|Artist 4: Durban Gogo||16h51 – 17h06|
|Artist 5: PH||17h08 – 17h23|
THE ADD HOPE CONTRIBUTION
- The school closures due to COVID-19, although necessary, are devastating to these children, leaving especially those that are HIV+ and whose families have no income, incredibly vulnerable.
- Add Hope has partnered with its network of beneficiary organisations, as well as authorities, to find ways to safely assist these children, their families and others that are in dire need.
- Add Hope’s vision is a South Africa where all children have the food they need to learn, develop, and thrive.
- Under normal circumstances, Add Hope provides over 30 million meals a year to over 150 000 children, daily.
- Over and above areas that we normally feed in, Add Hope is also reacting to reports of areas suffering food shortages.
- Add Hope is also in regular contact with the Department of Social Development to see where we can assist the Department’s efforts.