What the efff is that bro?
The Kiffness have made history by being the first producer to successfully sample a Hadeda… and the song is actually quite catchy!
The new South African track was created after Pharrell Williams posted an Instastory to his 11 million followers asking them what the sound was that he was hearing every morning while recently on a trip to South Africa.
It was of-course the Hadeda, an ibis found in Sub-Saharan Africa.
The South African bird is named for its loud three to four note calls uttered in flight especially in the mornings and evenings when they fly out or return to their roost trees. Although not as dependent on water as some ibises, they are found near wetlands and often live in close proximity to humans, foraging in cultivated land and gardens.
Sine, a blogger who moved to South Africa wrote a whole piece on the natural alarm-clock which we have all become so accustomed to hearing.
“I know most of you expats contemplating a move to South Africa are worried about crime. But you know what you should REALLY be worried about? The Hadeda!
Yes, that’s right, a bird. And not just any bird. The Hadeda (curiously a member of the Ibis family) will be the reason you will wake up at five a.m. on your first South African morning, convinced that someone’s killing your neighbor. Or maybe more like your neighbor’s pig. Holy S#!t! It is a screech to wake up the dead.”
David Scott from The Kiffness believes the song will do well not only because it is “catchy & groovy”, but he feel that South Africa’s affinity towards Hadedas will make it an instant favourite among fellow South Africans.
“I’ve always enjoyed making music that has a humorous twist to it, but I’ve always struggled to marry my humour with my dance music productions. I feel like this song is finally the perfect marriage between the two, and it finally feels like I’m realizing my dream of becoming the Flight of the Conchords of the EDM world.”
The song has already received amazing feedback on social media so far. Watch the preview video here: