Thousands of South Africans took to Wanderers stadium in Johannesburg suited up in pink in support of World Cancer Day…
Pink Day’s focus is to unite South African cricket fans and a nation in raising awareness and funds for breast cancer.
This year the Momentum Pink Day ODI took place on the 4th of February 2017, at the Bidvest Wanderers Stadium and has been described at the hottest ticket in town with a sold-out stadium again this year.
It was the third ODI in the Sri Lanka tour series and the Standard Bank Proteas played in their fifth Momentum Pink Day ODI, significant to the team, as they remain undefeated in pink.
South African women have a one in twenty-nine chance of being diagnosed with breast cancer, with breast cancer being the most common amongst women. This is according to the Cancer Association of South Africa.
Breast cancer awareness education and understanding that early detection is crucial in saving lives, can enable more women across South Africa to acquire effective treatment and therefore live healthily, with longevity.
Non-profit company PinkDrive is entirely focused on providing this education and early diagnostic support to women (and men) across South Africa, as their motto is “Early Detection Saves Lives”.
PinkDrive has been involved with the Momentum ODI Pink Day since 2013 and more than R2.25-million has been raised for the breast cancer awareness community. This helps the organisation service over 70 clinics and 10 hospitals in Gauteng.
The funds raised also contribute towards the upkeep of PinkDrive’s three mobile mammography and gynaecological units, an educational unit and five educational vehicles. PinkDrive’s long-term goal will be to have one mobile diagnostic unit in each province.
Earlier this month, at the Momentum ODI Pink Day launch, the Minister of Health Aaron Motsoaledi further reiterated that living a healthy lifestyle should be a priority in our lives. He says, “Diabetes, high blood pressure, breast cancer and TB, are the four diseases that currently afflict our country. Only with education, can we conquer these diseases”.
PinkDrive, in partnership with Cricket South Africa (CSA), Bidvest Wanderers, the Gauteng Cricket Board (GCB) and Momentum has championed the cause of driving breast cancer education through ODI cricket, successfully raising funds and awareness annually.
Noelene Kotschan, chief executive officer and founder of PinkDrive says, “Pink Day has enabled breast cancer awareness to become a national conversation. To date PinkDrive has provided more than 11,000 mammograms, conducted more than 106,500 clinical examinations and directly educated more than 279,000 people on breast health. Millions more are made aware of the preventative healthcare message via Pink Day match broadcasts”.
Check out all the pics from the day here:
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