Pretoria fashion brand
Photo Credit: @lihlemenziwa/Instagram

Pretoria fashion brand GUGUBYGUGU stole the spotlight in Paris after being selected as one of only five African countries to participate in an acclaimed display!


Paris, France (30 June 2024) — While one Capetonian brand made its way to the runways of Paris in collaboration with none-other-than Dior, a fashion brand from Pretoria has also relished in the fashion capital.

GUGUBYGUGU, launched and founded by Gugu Peteni, was selected as one of 5 winners from the continent to showcase designs at the 4th edition of Africa Fashion UP. Known for statement, genderless creations crafted with sustainable materials like mohair, GUGUBYGUGU channels a strong sense of slow-made impact where comfort is king.


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Impressively, South Africa dominated the Africa Fashion UP selections thanks to Gugu and the well-established Rich Mnsisi label, while other winners hailed from Côte d’Ivoire, Morocco and Senegal.

But for the Pretoria fashion brand, the debut in Paris was an extra special occasion that marked a milestone of global appreciation.

“Fashion to me means a host of things – it’s about identity, it’s feeling, it’s an expression, and yet at the same time, clothing fulfils a basic need. We make a choice every single day that is so complex, yet so simple. I find beauty in its dual complexity and simplicity,” shared Gugu in a Q&A with Twyg when asked what fashion means to her. 

Armed with new adoration from different parts of the world, this local label is well-positioned to reach even greater heights, and we can’t wait to watch them all strut down the runway.

Sources: Various (Linked Above)
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Ashleigh Nefdt is a writer for Good Things Guy.

Ashleigh's favourite stories have always seen the hidden hero (without the cape) come to the rescue. As a journalist, her labour of love is finding those everyday heroes and spotlighting their spark - especially those empowering women, social upliftment movers, sustainability shakers and creatives with hearts of gold. When she's not working on a story, she's dedicated to her canvas or appreciating Mother Nature.

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