Who knew that a ‘silly’ cat sound would be turned into a song, which in turn would raise R100,000 for the SPCA?!? Well done to The Kiffness and to everyone who streamed the EP!
Johannesburg, South Africa (24 December 2021) – David Scott from The Kiffness has made a global name for himself during the pandemic using ‘silly cat sound samples’ to create songs that have gone viral. And they’re actually pretty good.
His cat songs have done so well that Scott has raised R100,000 that he is donating to the SPCA (Society for the Prevention of Cruelty of Animals).
The SPCA prevents cruelty, promotes kindness, and alleviates the suffering of animals and has been operating in the country since 1955. Their objective is to serve and protect ALL animals, to uplift their welfare, and to ensure that the protection they have under South African law is upheld and respected.
“Looking back over the years to our humble beginnings in 1955, we stand proud in the knowledge that our progress for animals over the years has been phenomenal. We have grown in numbers, advanced the education and training of Inspectors, honed skills, drawn from experience and become specialists in the welfare of all animals. We have entrenched ourselves as the most influential animal welfare organisation in Southern Africa.” – Marcelle Meredith, Executive Director of the SPCA.
And now they have R100,000 more this Christmas, thanks to Scott and his ‘cat songs’.
The Kiffness’s cat stuff first went viral with his work featuring Alugalug Cat in May 2021. His Youtube channel exploded as he gained thousands of new followers.
At the time, the South African artist decided to do an entire EP dedicated to the internet cats and committed to donating 50% of the revenue he earns to his local SPCA.
“I hope you all like the EP! Without cats, this EP wouldn’t have been pawsible, which is why I’m donating 50% of all streaming revenue to my local SPCA (Sandton SPCA).”
And today, Scott has announced that he has managed to raise R100,000 thanks to you!
“Today, I’m happy to announce that since the Cat Jams EP launch in August, we’ve been able to raise over R100,000 ($7000) for the Sandton SPCA, thanks to the streaming revenue generated from the Cat Jams EP.”
Following the success of Cat Jams, Scott has released , which features even more cat songs, and he will continue to give back 50% of the revenue made to the SPCA with the release of the new EP.
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