Two Eastern Cape farmers rowed 330.6 kilometres in 24 hours, raising over R100 000 for PinkDrive and spreading awareness about the importance of early cancer detection.
Eastern Cape, South Africa (17 October 2025) – Two Eastern Cape farmers, Tienie du Plessis and Roché Cronje, recently took on a gruelling 24-hour rowing challenge. It was not for the glory of bragging rights, but for something far more meaningful. Their goal is to raise awareness and funds for PinkDrive, South Africa’s leading non-governmental organisation promoting early cancer detection and education.
From 17:00 on 9 October to 17:00 on 10 October 2025, the pair rowed side by side at Lynnwood Bridge Retail Centre, pushing their limits in an attempt to break the world record for a two-man team.
By the end of the challenge, they had covered an incredible 330.6 kilometres. Just four kilometres short of the world record and raised over R100,000 in the process.
Their mission was deeply personal. Both their wives have battled breast cancer, with one fight still ongoing. Their determination was about making a difference, shining a light on early detection and the need for support in every community.
Their efforts were in partnership with PinkDrive NPC, an organisation founded in 2009 by Noelene Kotschan. Through its mobile mammography and education units, the organisation brings life-saving screenings and cancer awareness to South Africans who might otherwise go without.
Thanks to the overwhelming support they received, Tienie and Roché have already reached their fundraising goal. Their message continues: awareness does not stop when the challenge ends.
Those who wish to continue supporting their work can still do so through the donation link.
And while they may have missed the world record by a small margin, the two farmers have already hinted at a possible second attempt.
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