Facebook is highlighting creatives in Africa as part of the global celebrations for Africa Month, and an SA designer has been featured in the short films.
South Africa (28 May 2021) – As part of its celebration around Africa Day and Month, Facebook launched a global campaign titled:‘Made by Africa, Loved by the World’ – a series of short films unveiling the stories of eight phenomenal creatives and small business owners from across the continent who are breaking ground across the world.
South African fashion designer Laduma Ngxokolo is featured. His clothing brand ‘MaXhosa’ has been worn by global names such as Beyonce and Alicia Keys, and most recently had his designs featured in the film ‘Coming to America 2’.
Available to view on a dedicated ‘Made by Africa, Loved by the World’ microsite and the official Facebook Africa page, the films provide a glimpse into the global successes of African creatives and businesses hailing from Kenya, South Africa, Nigeria, Côte d’Ivoire and Gabon. The series aims to showcase, hero’ing and honouring the people that are impacting the continent and the world through their music, arts and crafts.
“At Facebook we’re deeply invested in the creative industry in Africa, and nowhere is it more exciting to witness this vibrant creative scene than here on the continent. These people and businesses are changing the way Africa is seen, not just in Africa, but around the world, and are cementing our position as leaders in innovation and the creative industries. We know that Africa is the future, and in honour of ‘Africa Day’ and the AU’s 2021 celebration of African ‘Arts Culture And Heritage’, ‘Made by Africa, Loved by the World’ is our way of recognising just some of these remarkable individuals who continue to inspire the world.” – Nunu Ntshingila, Regional Director, Facebook Africa
As part of the campaign, Facebook will be holding free virtual trainings for SMBs and Creators across the continent through its local training partners. Focused on providing other upcoming creatives and entrepreneurs with the digital know-how to take their ideas global, these will focus on creativity and Instagram including: how to creatively engage with your audience through Instagram; Reels school, Interactivity in stories and how to get creative with ads.
You can find these helpful training programmes by checking out the Facebook page here. You can watch Laduma’s short film below.
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