Mossel Bay is preparing to make an icy splash by attempting a world record-breaking Ice Bucket Challenge to support local kids and communities in need!
Mossel Bay, South Africa (25 October 2024) — 10 years ago, when Instagram was still a relatively new platform and social media was a lot more about community and connection than business and profit, something took over the world that the kids of today have only heard about in stories from the elders—The Ice Bucket Challenge.
It was the summer of 2014 and we were all pouring buckets of ice-cold water over our heads and posting our challenges on social media. No, we hadn’t all lost our minds. The challenge was in solidarity with ALS or Amyotrophic Lateral Sclerosis—a neurodegenerative degenerative disease.
Remarkably, the world raised $115 million to support ALS research in what can only be described as one of the most epic challenges for a cause the world has ever seen!
Many of us still remember the Ice Bucket Challenge fondly as a shining example of humanity coming together. Could we revive the challenge for another cause? Mossel Bay believes we can, with a twist.
Mossel Bay is preparing to attempt a world-record breaker of an Ice Bucket Challenge that could see thousands of people participate and make history.
On Wednesday, 30 October, all eyes will be on the Van Riebeeck Stadium, where the record-breaking attempt is set to make a surmountable splash as participants (event entries are anticipated to be at a count of 3,000) all get drenched in icy water, cascade style.
The current record is 721 people.
All this aims to make a difference for the Eden Protocol Foundation—a PBO that uplifts communities and the youth by mobilising support to their network of those in need.
“We mobilise businesses and individuals and provide opportunities where they can actively participate in our restoration protocol, which is to bring lasting and positive change to the communities we are connected to,” shares Eden’s Ann Strauss.
“We do this by building businesses and partnering with them, as well as with individuals, to direct resources in the form of finance, food, agriculture, education, innovation, and infrastructure to bring reform and uplift those who need it most.”
“Together, we are committed to improving the lives of children in need, and this challenge is a key part of that mission,” she adds.
Those looking to join in on the record-breaking attempt can enter here!