The WOOF Project changes the way people see dog adoption by creating an interactive and fun way for people to meet the shelter dogs from around Cape Town.
The WOOF Project is an initiative started by Oscars Arc. Oscars Arc is a dog shelter/ adoption centre started by Joanne Lefson. Joanne was inspired to start the shelter after adopting her dog Oscar. Oscar was adopted in 2004 and became the first dog to ever travel around the world. He visited 42 countries, all to promote the importance of dog adoption.
WOOF Project debunks it all (Adoption myths). Bringing great shelter dogs from our existing shelters into inspiring environments. Here. they are seen, shine in a natural unstressed state, and are quickly adopted. We get about 12-18 random acts of kindness every weekend when people pass by, fall in love and literally save a dog’s life through adopting him/her!
The concept is thriving- and if all these random acts continue at the current rate, WOOF Project will double the existing adoption rate of all the WP shelters combined in just 36 months!
The concept takes place in a really cool converted container, the dogs are taken through to the container which is placed in a popular location and they then interact with the public. Joanne shared the experience in a short video showing the fun and interactive pop-up adoption centres. Watch the video below.
This is the late Oscar, who inspired a change and has helped many other dogs find their loving forever homes.
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