After completing his third run in the national championships, Desi has once again earned the opportunity to represent South Africa internationally next year! Johannesburg (20 October 2025) – Nine-year-old Desmond…
300 Spur franchises around South Africa threw parties for underserved children in celebration of their 57th birthday, and it was the best day ever! We got to be at the…
Prodigy Desmond Koolen has captured hearts with his extraordinary talents in the arts. His exceptional performances at the South African Championships of Performing Arts earned him an impressive 27 medals…
At long last, Desmond and the Tutus finally performed with a real Desmond—and a pretty iconic bearer of the name, too. Little Desmond (AKA the ‘I Feel Good Kid’), who…
Desi Koolen has partnered with Volvo Trucks to promote road safety through their ‘Stop, Look, and Wave’ campaign. Johannesburg, South Africa (02 March 2024) – Desmond (Desi) Koolen, the…
Hearts absolutely melted last night when Desmond Koolen, of “I Feel Good” fame, addressed the Springboks and had his dream to meet the team become a reality! Johannesburg, South…
Young South African sensation Desi’s viral “I Feel Good” performance has captivated millions in a matter of days… even earning praise from international star Wayne Brady. Johannesburg, South Africa…
Where mind meets heart
“It’s humbling to start fresh. It takes a lot of courage. But it can be reinvigorating. You just have to put your ego on a shelf and tell it to be quiet.” — Jennifer Ritchie Payette
