Sharing the top spot with Tanzania’s Serengeti, South Africa’s flagship safari park continues to captivate visitors with its wildlife and viral moments on social media.
South Africa (19 September 2025) – Imagine driving through the bush at sunrise, when an elephant suddenly strolls across your path, the kind of moment you just have to share online. That’s the magic of Kruger National Park. South Africa is officially home to the most Instagrammable safari park in the world and it’s no surprise. Known for its wildlife and breathtaking scenery, the Kruger National Park has long been a bucket-list destination for travellers all over the world.
According to new research by UK holiday company, Travelbag, Kruger ranked joint first with Tanzania’s Serengeti National Park as the most Instagrammable safari destination worldwide. The study analysed Instagram hashtags and TikTok posts, confirming just how loved the park is among global travellers and social media users.
Kruger is one of the largest game reserves in Africa and a jewel of the South African National Parks system. It is home to the Big Five as well as giraffes, cheetahs, crocodiles, and over 500 bird species. The diversity of ecosystems adds to the experience. From the thorny acacia scrub and baobab-studded plains to lush riverine forests along the Limpopo and Luvuvhu rivers. Seasonal bursts of colour make the landscapes just as unforgettable.
The stats back up Kruger’s star status. There are over one million hashtags on Instagram and more than 74,600 TikTok posts. Visitors are clearly eager to share the up-close wildlife sightings to the golden sunsets that make Kruger so photogenic.
Accessibility also plays a role in its popularity. Visitors can explore the park in their own vehicles, stay at public rest camps, or opt for private luxury lodges.
With it’s viral-worthy moments, Kruger National Park truly deserves its crown as one of the world’s greatest safari destinations.
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