If you ever feel you’ve missed the chance to change course, start studying again, or follow that dream that’s long overdue, Zuraida Jardine has a message for you – it’s NEVER too late.
Cape Town, South Africa (31 October 2025) – Zuraida has been a force in SA’s media world. She spent most of her early career in the thick of TV and radio. She was the first woman to host a daytime slot on 5FM and became a familiar face on so many shows, including Big Brother. She’s even won Strictly Come Dancing.
It was her first chapter as an adult in the ‘real world’ and she’s walked through several more since then.
“In my 20s, I was building a broadcasting career…TV, radio, red carpets, scripts, and sound bites,” she shares.
Then her thirties came around, and life became about being a mom.
“In my 30s, I was learning the language of motherhood…sleepless nights, deep love, and constant change.”
When you reach your forties, you might feel like you’ve lived about 70 lives already. You’ve been in the same career for so long that you deserve a lifetime achievement award. The same goes for raising little humans into good people.
At some point, you might realise you’ve forgotten about those dreams on the back burner.
It may also be tough, then, to believe that you still have a whole lot more room to grow. But you do.
When Zuraida hit 40, she decided she was going to change her course completely.
“Then came 40 & with it, a fire. A hunger to understand the mind.”
What began as her first degree at 40 turned into four. One certification became 15. She threw herself into an entirely new world. Psychology, neuroscience, functional medicine, breathwork, neuro-linguistic programming, plant medicine, meditation, and working out how it all intersects.
“Not because I had to, because I wanted to. Learning became my form of liberation.”
The best inspiration comes from powerful examples like this one.
Stories that reshape learning as the gift that always keeps on giving. A tool that can be picked up at any point. Because it is. Why would you limit yourself to believing otherwise? We grow wiser by the decade, not weaker. We heal over time, too.
“Here’s what I now know. Learning isn’t linear. Healing isn’t either. And there’s no expiry date on reinvention,” says Jardine.
That’s the lesson.
Curiosity, dreaming, and starting over don’t come with deadlines.
“So if you’re wondering if it’s too late to start again, let this be your sign: It’s not.”
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