Netflix just dropped the second season of its smash-hit series, Wednesday, and Hyundai South Africa is parking itself squarely in the middle of the hype.
South Africa (06 August 2025) – Some things just make sense. Peanut butter and jam. Biltong and road trips. And now, Hyundai and Wednesday. Well, kind of.
With the world counting down the hours until the much-anticipated return of Wednesday on Netflix, the series that took pop culture by storm, Hyundai South Africa has jumped in on the fun and it’s a drive in the right direction.
It’s been nearly three years since Wednesday first debuted, flinging open the doors to Nevermore Academy and reintroducing us all to the brilliantly deadpan Wednesday Addams (played by the exceptional Jenna Ortega). The show quickly shattered records, becoming Netflix’s most-watched English-language series of all time with over 252 million views and making it into the Global Top 10 in 93 countries for a whopping 20 weeks.
And now, it’s back.
Season 2 of Wednesday officially drops today, with episodes 1 to 4 now available to stream. The final four episodes (5 to 8) are set to launch on 3 September 2025. But while fans of the show are celebrating the return of the Addams’ iconic daughter, another brand is riding the wave of excitement… with a bit of local flair.
Hyundai South Africa spotted something the rest of us might’ve missed: Wednesday rhymes with Hyundai. Well, kind of.
“The show – and its massive marketing push – presented us with a timeous and cheeky opportunity,” shared Tshiamo Tladi, Marketing Director at Hyundai South Africa. “It also helps that the day of the week rhymes with Hyundai. It was too good to ignore.”
So if the clever campaign caught your eye this morning… now you know why. It’s Wednesday. It’s Hyundai. It’s a little weird. It’s a little wonderful. And we’re absolutely here for it.
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