South African consumers have taken a stand against all the big corporate mobile giants with one clear message… #DataMustFall


The conversation was started yesterday afternoon when Tbo Touch announced on his TouchCentralFM show that he was giving Mobile operators 30 days to make a change or he would use his platform to mobilise a community, that would be moving to the network provider that did actually make a rate change.

Touch also announced and tweeted that the station would be going around universities and colleges to hand out free data bundles, attaching the #DataMustFall hashtag.

Speaking to TMG Entertainment on Thursday morning, Touch said that the campaign started after the challenges of young people, especially students, were limited to accessing information because of high data costs. Touch explained that young people are “always broke” and can’t afford the incredibly high costs.

“Young people should be able to enjoy the benefits of e-learning by downloading textbooks online or catching up on a lecture on Youtube, but they can’t do that because everything revolves around data and wifi,” Touch said.

South Africans and high-profile personalities have joined Touch in taking a stand against the high data costs, which people have to deal with on a daily basis.

These are some of the data costs for a monthly pre-paid bundle on some of South Africa’s cellular networks


  • R9 for 15MB
  • R12 for 30MB
  • R29 for 100MB

Cell C

  • R11 for 30MB
  • R20 for 60MB
  • R29 for 100MB


  • R12 for 2MB
  • R25 for 50MB
  • R33 for 35MB


Their message has started trending on Twitter under the hashtag #DataMustFall.

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Brent Lindeque
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Brent Lindeque is the founder and man in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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