All the books collected on the evening of the CEO Sleepout were delivered to Lesedi Day Care centre… an institution that looks after underprivileged kids.
The Sun International CEO SleepOut was born out of a global need to reinvent the way we look at philanthropy as a society. It’s about social innovation, which asks business leaders to look beyond profits towards purpose, and use their financial ability and influence to find creative solutions to social problems.
Driving this new wave of positive change in South Africa is The CEO SleepOut event.
In 2015, 247 CEOs slept on the streets of Sandton, raising funds for what became the most successful philanthropic event in South Africa’s history.
And that was just the start.
The 2016 CEO SleepOut saw business leaders, colleagues, student and matric learner spending a winter’s night on The Nelson Mandela Bridge, raising a massive amount of funds and gaining empathy for the homeless.
With education being a key focus of this years’ Sun International CEO SleepOut, over 600 books were donated by business leaders on the night to the Brand SA, Play Your Part Library of Hope.
Yesterday, these books were hand delivered to the beneficiaries; Columba Leadership, Asha Trust (who chose to pay the books forward to Lesedi Day Care) and The Steve Biko Foundation
Lesedi Day Care opened its doors on the 7th of May 2012. The institution provides educational stimulation and preparation for formal schooling. In addition, children attending the day care also receive two nutritious meals per day, which greatly improves their physical health.
Most of the children attending come from very poor households, unable to pay for the day care.
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