The Donald, The HillBill or The Joker: vote with your thumbs to choose your Leader in Taste.


RocoMamas is putting the power of choice and flavour back into the hands of the people, by letting them vote for the next Leader in Taste of the Free World, in the first ever #ElectionBurger campaign.

Already South Africa’s most Instagrammed burger, RocoMamas is offering three burger candidates for voters to choose from:

  • The Donald: Full of bull and super cheesy – a double cheese beef burger, with nothing Mexican in sight. So delicious; build a wall to keep your neighbours from taking a bite
  • The left-leaning, liberally-garnished The HillBill burger: brings a bit of ‘cock and bull’ to the table with its chicken and beef combo.
  • If you’re not sure whether to lean left or right, there’s always The Joker: a non-conformist upstart with bold flavour and a unique disregard for the rules .

The #ElectionBurger campaign was built on the back of RocoMamas’ quirky and original approach to creating personalised and memorable Smashburger, ribs and wings’ experiences which have seen it grow from just three restaurants in Johannesburg 18 months ago, to over 40 locations country-wide. RocoMamas is soon to extend the democracy of free flavour choice to burger-lovers in Kenya and the Middle East as part of its planned global expansion.

South Africans can make their mark in the biggest election of the year by snapping their chosen Election Burger and posting it to Twitter or Instagram with the hashtag #ElectionBurger, and tagging it with #TheDonald, #TheHillBill, or #TheJoker

To keep track of which burger will reign supreme, voters can visit between 22 September and mid-November 2016 to keep tabs on their favourite candidate in real-time.

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About the Author

Brent Lindeque is the founder and editor in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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