More than an acronym. more than a motto, more than a phrase. DOT stands for Do One Thing, and aims to unite the world by connecting everyone through a single website and an app where people can pledge to Do One Thing to save the planet.
DOT is based on the premise that many things make a big difference over time. And just as the plastic bag, can or bottle each of us throws out every day eventually creates vast Gyre (plastic country-sized masses in our oceans), individually, we each have the power to make small choices that can eventually reverse the damage and make our planet healthy, green and sustainable again.
If we all just do one thing, that’s 7,2 Billion DOT’s.
DOT is based on the premise that many small things make a big difference over time. And just as the plastic bag, can or bottle each of us throws out every day eventually creates vast plastic country-sized masses in our oceans, individually, we each have the power to make small choices that can eventually reverse the damage and make our planet healthy, green and sustainable again.
Braam Malherbe and Peter Van Kets are launching DOT at the the start of their most daunting challenge yet, rowing the Cape to Rio yacht race! Known as one of the toughest races in the world, theirs will be a totally unassisted row covering a distance of 6700km.
If successful, not only will this be a world first, the visibility and global interest it will receive will highlight the vital importance of protecting the earth and its biodiversity.
Most significantly, it will be an invitation for all 7.2 billion humans to participate in saving our planet.
Saving the planet may seem like a daunting task, but if we all start with one small, environmentally friendly act, we can collectively make a huge difference!
As Braam and Peter put it, “we have committed the single greatest crime against humanity by virtually exhausting the resources of a finite earth. We have seriously compromised our children’s future. The DOT Earth Challenge is our first step in helping to put this right.”
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