From trash to riches - South African builds company employing over 1000
Photo Cred: Pexels

Two passionate South Africans have started an incredible clean-up initiative and managed to collect over 143,000kg of trash in just 4 months!


Johannesburg, South Africa (13 February 2021) – Sean Williams and Lovemore Robson have become heroes in the north of Johannesburg as the team who are leading a clean-up revolution while saving our environment, one piece of trash at a time.

The two passionate environmentalists have been working hard to clean up the Fourways and Lonehill areas and spend their days on the streets of Joburg cleaning every drain-pipe, river-bed, gutters and even the streets themselves. They have even created an amazing new landmark – the Lonehill Ecobrick bench – but it’s the amount of trash that they have collected that has everyone talking!

In just 3 short months, the clean-up initiative has collected over 143,000kg of trash!

Sean Williams and Lovemore Robson 
Photo Cred: Sean Williams and Lovemore Robson

Williams met Robson when he was a hawker at Builders Warehouse in Northriding, trying to find day work.

“Lovemore lived on the floor in a room with his friend and had nothing. Now he lives with me in Lonehill, got his drivers license and able to have a roof over his head, food in his belly and just a happy soul.”

Together, the two environmentalists have started a clean-up business – Live Life Always (LLA) – that employs over 20 Diepsloot residents who help keep the entire Fourways, Jukskei River and surrounds clean.

“We are passionate about Mother Earth and see and feel her pain in what humans are doing to her each day due to greed, and people have lost all their morals and respect. We want to clean up this planet so that our children can swim in the rivers, lakes and ocean and not be surrounded by litter.

If we don’t do something now, there will be very little hope for future generations on Earth.”

And in just 4 short months, the team have collected and recycled over 143,000kg of trash that was just lying around.

Local Resident’s Clean-Up Initiative Collects Over 130,000kg of Trash!
Photo Cred: Sean Williams and Lovemore Robson

At the same time, this is supporting their families, and changing the mindset of people towards the huge problem of waste plastic and litter.

“Over the moon on collecting 22,000 bags of trash! That’s 143,000kg or 143 tonnes of litter off the streets of Fourways, Lonehill, Sunninghill, Douglasdale, Jukskei River, Kyalami, Olivedale and Sandton.

The weight of 143 tonnes is around the weight of two Titanic Boats. This is an incredible achievement in just 4 short months.

By picking up litter, I am connecting with Mother Earth, and through that, my soul grows. I will clean up this planet one bag at a time.”

The initiative operates on donations to sustain itself and requires on-going funding of R25,000 per week to continue.

“I really would love to get sponsorships soonest. We have enough money to carry on for 4 more days, and then these poor residents of Diepsloot will go home hungry again. I want to grow this initiative so we can employ, educate and clean up.

Donations are needed urgently please as without this initiative I have very left to live for, to be honest.”

They have set up a crowdfunding page for the community to donate to keep the initiative going! Click here if you are able to assist!

Sources: Sean Williams and Lovemore Robson 
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Brent Lindeque is the founder and editor in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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