Along with other global landmarks, Nelson Mandela Bridge in Johannesburg will be illuminated in pink for the month of October to raise awareness of breast cancer.
For the fourth year running, the City of Johannesburg has partnered with international cosmetics company Estée Lauder to highlight breast health and early detection of the disease.
“The lighting of the Nelson Mandela Bridge will serve as a reminder that the earlier breast cancer is detected and diagnosed, the better are one’s chances of beating it,” said Dr Mpho Phalatse, the member of the mayoral committee for health and social development.
South Africa was ranked 50th on the World Cancer Research Fund list of countries with the highest cancer prevalence rates, the city said.
“Breast cancer now represents one in four of all cancers in women and is the most prominent cancer in women worldwide, increasing particularly in developing countries, where the majority of cases are diagnosed in late stages,” said Estée Lauder SA general manager Loren Dreyer.
She said calling attention to breast cancer “serves to create a dialogue around taking a conscious interest in one’s health”.
The bridge serves as a reminder to the public to be aware of breast cancer and is just one of many iconic buildings that will be illuminated in pink during October – along with the Sydney Opera House and the Eiffel Tower, to name a few.
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