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Nando’s troll ABSA with brilliant African-Nasti advert!

Nando's troll ABSA with brilliant African-Nasti advert!

Nando’s have done it again… only this time they are showing that there are more flavours to South Africa than just African-Nasti.

 

Nando’s, we love you… and we love how you are able to say (in a big corporate voice) what everyone else is thinking. The famous South African chicken restaurant is asking ABSA (and the rest of South Africa) if this is how we sell things now?

ABSA recently relaunched a new brand identity with a new word called Africanicity. Their advertising was launched with punchy visuals using face paint, and neon colours, and burning TVs.

But Nando’s are calling them out for their African-Nasti.

Over the years, Nando’s has not only given us delicious PERi-PERi flame-grilled chicken, but food for thought via their adverts, campaigns and social commentary, with the latest one questioning the surplus of “Afro-futurism” on our screens at the moment.

Their most recent ad promoting their Half Chicken with any single side was released on Monday, 3 September 2018.

“Nando’s has always celebrated everything uniquely South African, both loveable and challenging! We love to fire-up conversations and believe that talking about the current hyperbolic portrayal of African-ness is one such growing conversation. The diversity and beauty of Africa should be rightly celebrated however the portrayals in recent advertising are often bizarrely over the top and seemingly the same between brands and categories” explains Doug Place, Chief Marketing Officer for Nando’s South Africa.

Face paint, neon lights, burning TV’s, overused and superfluous hashtags, bizarre metaphors, smoke bombs, the “announcer” voice, the derelict (cool?) inner-city backdrop, a Mad-Max inspired throne, a hyena (!)… “There’s so much more to being South African than one narrow vignette and we thought it would be fun to point out some of the absurdities of it all” adds Place.

“We love the aesthetic of African creativity, just take a look at any of our restaurants around the world to see how proud we are to showcase Southern African creative work. African-ness is layered, it doesn’t always have to look so derelict, so serious, so over the top, and all the same.” concludes Place.

Watch the hilarious Nando’s advert below:


Sources: Nando’s
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Brent Lindeque is the founder and man in charge at Good Things Guy. Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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