Got Bush? 18 nearly nude South African women sure do but it’s all for a really great cause. Greenpop is working to raise R150K for water-wise plants.
Greenpop launched their new ad campaign promoting the use of water-wise indigenous plants in drought-stricken areas. Greenpop is an award-winning social enterprise on a mission to (re)connect people with the planet – and have fun doing it!
They plant trees and indigenous plants through urban greening and reforestation projects, spread environmental awareness, and activate people through green festivals and workshops. Greenpop planted over 80,000 trees at schools and other urban sites as well as forests and farms across South Africa, Zambia and Tanzania in the last 7 years.
They have expanded their urban greening projects to include indigenous water-wise plants such as fynbos and renosterveld. Their new ‘Got Bush’ campaign is being done to raise awareness to their cause and to raise funds to start planting beautiful water-wise gardens and running water conservation workshops at under-resourced schools across Cape Town.
All of the images in this campaign were shot by renowned photographer Sarah Isaacs on the beautiful grounds of Silvermist Estate. Sarah specialises in empowered women’s portraiture.
At Greenpop, we identify as feminists. Our staff is made up of predominantly women, we work with powerful female environmentalists from every segment of society on a daily basis and we are committed to providing equal, empowering and inspiring environmental education to everyone that we work with.
Greenpop wanted to ensure that their campaign was inclusive of all shapes, races and ages.
We acknowledge that campaigns that make use of nakedness to titillate often include only one kind of body – thinness, whiteness, and youth are heralded as “true” beauty.
That’s why, in a further subversion of the norm, Got Bush? strengthens its message by representing women of multiple sizes, races and ages. We believe that beauty is about more than a one-dimensional image – it’s about a range of different looks, but more importantly, it’s about being a voice for a cause in which you believe.
Here are the beautiful, nearly nude empowering images.
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