If 2025 is going to be your year, “Do It Big” and match your car to your unique style! AutoTrader shares a hilarious advert that shows how you can shop for a car that matches your personality.
South Africa (27 January 2025) – We love sharing funny adverts that highlight South African characteristics, and AutoTrader has ramped up the idea with its “Do It Big” brand campaign, celebrating South African motorists’ diverse needs and personalities.
The idea behind this new advert is that buying a car is one of the most important consumer decisions you will make, so why not get a car that best suits your style, personality and quirks?
AutoTrader is South Africa’s No. 1 trusted motoring marketplace and is celebrating that there has been a drop in interest rates and petrol, making 2025 a year for much-needed financial relief. According to an Ipsos 2025 Predictions Survey, 84% of South Africans believe 2025 will be a better year than 2024. There’s plenty to look forward to!
“Falling interest rates and petrol prices are giving South African motorists and consumers plenty to smile about,” said Angelique Lynch, AutoTrader’s Marketing Director.
“These positive changes boost consumer confidence, making it easier for buyers to get behind the wheel of the car they need with greater financial peace of mind. They also empower them to make better financial decisions, including purchasing vehicles that suit their evolving lifestyles.”
So, if you find yourself feeling financially lighter and looking at some new wheels, embrace your vehicle personality and shop for a car brand that speaks to who you are or even who you want to be in 2025!
With the help of AutoTrader, you will be able to use the unique Price Ratings feature or see how a car’s price compares to similar vehicles. The tools ensure transparency by factoring in details like make, model, mileage, and optional extras. Plus, there is a new feature on the block – the Ratings and Reviews section, which provides ratings out of five based on real feedback from previous car shoppers and buyers. It also includes a review system that offers insights into customer service, financing, and test drives. This helps potential buyers make an informed decision and ensures transparency and trust when choosing who to buy from.
“South Africans have shown incredible resilience through tough times, and now they can embrace the opportunities that come with a stronger financial outlook,” said George Mienie, AutoTrader’s CEO.
“Our online marketplace is designed to make finding the perfect car effortless—so you can live life to the max with a vehicle that supports your ambitions.”
The “Do It Big” advert has had people giggling and feeling like it’s time for big changes in 2025. Take a look at the advert below. Are you a street-smart dad? A blinging aunt? Or are you looking for space for the big love in your life? Let us know in the comments.
Sources: Supplied
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